The inspiration for the poster was "summer reading", which I remember hating when i was a youngster. Lindsay from Football, Etc. has been a teacher for many years, so it was kind of a joke. Also it allowed me to personalize each of the locations, with something on the spine of the book that was a nod to a part of their cities culture. For instance, I learned that Bristol is the most 'bike-able' city in the UK and that the residents are quite proud of that.