Located in the Yanaguana Garden in San Antonio’s Hemisfair park, Blue Cat Yoga & Healing Arts derives it's name from the creation story of the Yanaguana, a Payaya Indian village on the San Antonio River. There, lived a blue panther in a blue hole. One day, a water bird flew into the hole where the panther lived…“And the water bird shot out of the blue hole and opened its wings and the droplets from the blue hole fell across the land, which gave life to the area”
The goal of this project was to create an identity which was centered between the historical cultural importance of the Yanaguana as well as the cultural symbolism of Yoga. The concepts are married with the illustrated cat or blue panther. Crowned with a lotus flower; representing being grounded in the natural world but aspiring towards the divine, eyes created using the Svadhishthana Chakra which brings clarity and development of the personality and adorned with a crescent moon; linked with the creative power of the mother goddess.
Through an iterative process we created a system of logos and elements to be used across various signage, apparel and brand collateral pieces.